Brussels rebrands defense initiative to "Readiness 2030."

The European Commission has decided to change the name of its defense initiative from "Rearm Europe" to "Readiness 2030." This decision comes after complaints from Italian Prime Minister Giorgia Meloni and Spanish Prime Minister Pedro Sánchez. They argued that the original name was too aggressive and could upset citizens. "Readiness 2030" refers to a timeframe by which Europe needs to be prepared against possible attacks from Russia. The initiative includes a program called "SAFE," which aims to provide €150 billion in low-interest loans for purchasing advanced weapons and ammunition. Additionally, it seeks to adjust fiscal rules to mobilize up to €650 billion, bringing the total to €800 billion. Paula Pinho, the European Commission's chief spokesperson, stated that they are aware of the sensitivity around naming and are willing to change how they communicate these defense measures. She emphasized that the new name reflects a broader approach to security in Europe. The rebranding happened quickly after the initial announcement by Ursula von der Leyen, who originally described the initiative using the "Rearm Europe" terminology. Both Meloni and Sánchez argued that the focus should expand beyond just military purchases to include areas like cybersecurity and essential services. Sánchez expressed that the term "rearming" was insufficient, highlighting the need for a broader understanding of security. Meloni agreed, saying defense involves many aspects that are not exclusively about weapons. Their feedback appears to have influenced the Commission's decision to adopt the new name, "Readiness 2030." Interestingly, some have noted that Meloni and Sánchez's criticism of the initiative's name is surprising, as both countries have not consistently met NATO's defense spending targets.