Bvlgari unveils Aeterna collection in Dubai, celebrating 140 years

In Dubai, Bvlgari recently celebrated its Aeterna collection, which marks 140 years of the brand's history. This collection highlights the rich craftsmanship inspired by Rome, where the brand was founded. The event featured stunning jewelry pieces, transforming Roman historical themes into wearable art. During the showcase, one standout piece was a necklace representing the floral designs of the Sheikh Zayed Mosque. The famous Serpenti design was also featured, showcasing incredible metalwork. The evening included insights about the heritage of the Emirates, led by a local guide. Stories included unique anecdotes about local sheikhs and the significance of the Al Marmoom Desert. Guests experienced traditional Dubai culture at the spice souks, where they encountered various spices and teas. Meanwhile, the Jumeirah Archaeological Site provided insights into Dubai's ancient history, contrasting the modern city with Rome’s antiquity. Later that evening, guests dined under a moonless sky in a setting resembling the Colosseum. Models showcased the Aeterna collection, wearing luminous gems that caught everyone's attention. Bollywood star Kareena Kapoor Khan drew significant attention with her chic outfit and Serpenti necklace. The dinner featured operatic performances and an elegant atmosphere. Bvlgari’s Aeterna collection reflects the brand's ongoing journey and dedication to timeless craftsmanship and design.