CAA adds three new hires to partnerships department

CAA has expanded its Media & Entertainment Partnerships department with three new hires: Alanna Strauss, Piper Heitzler, and Campbell Torchin. This move aims to enhance the agency's capabilities in creating content partnerships. Strauss will lead content and marketing solutions, bringing experience from The Martin Agency and Netflix. Torchin will focus on brand content strategies, having previously worked at Westbrook Media. Heitzler joins as a sales executive, with a background in entertainment and advertising technology. The department collaborates with major brands and talent, including Ariana Grande and NBCUniversal, to develop marketing opportunities in film, TV, and social media.