Caitlin Clark boosts women's basketball viewership significantly

Caitlin Clark has significantly boosted women's basketball, contributing to record viewership. In 2024, the NCAA women's final attracted 18.9 million viewers, surpassing the men's final, which had 14.8 million viewers. This marked a notable increase from the previous year's women's final, which drew nearly 10 million viewers. Meanwhile, men's viewership has declined, dropping to about half of what it was in 2015. Women's basketball has been growing for years, aided by Title IX, which mandates equal treatment in school sports. Despite a historical head start for men's basketball, women's sports are gaining visibility and popularity.