Caitlin Clark's popularity surpasses MLB viewership as WNBA star breaks records
marca.com — November 2, 2024, 12:01 PM UTC
Caitlin Clark's popularity has surged, surpassing even major league baseball's viewership. The NCAA Championship game featuring Clark drew an average of 18.7 million viewers, slightly more than the World Series' 18.6 million for Game 5. Clark's transition to the WNBA has further increased her visibility. Last season, multiple WNBA games featuring her attracted over 1.6 million viewers, with her debut pulling in 3.44 million, breaking previous records. Despite not yet matching the earnings of top athletes, Clark's impact on viewership highlights a significant shift in women's sports engagement. Her success reflects a growing interest and support for female athletes.