Canada promotes ad campaign against U.S. tariffs

The Canadian government has launched ad campaigns to promote patriotism and discourage U.S. tariffs. Foreign Affairs Minister Mélanie Joly appeared on CNN to emphasize that tariffs could hurt both Canadians and Americans. The campaign targets 12 Republican states in the U.S., where most voters supported Donald Trump. Ads are displayed on digital billboards along major highways in these states, aiming to show that a trade war has no winners. Joly stated that job losses would impact both countries. In addition to the U.S. campaign, Canada has also released a television ad at home. The ad, featuring voices from well-known Canadians, showcases the country's spirit and unity. It aims to inspire Canadians to embrace their identity and pride. As the ad campaigns roll out, Prime Minister Mark Carney is likely to request the dissolution of Parliament for a federal election. Meanwhile, the Conservative Party has criticized Carney with an attack ad. Joly urged Americans to encourage their lawmakers to remove existing tariffs on Canadian steel and aluminum. She noted that Canada is looking to strengthen ties with allies in Europe and the UK for trade and defense. Following recent tensions with President Trump, Joly reaffirmed Canada's sovereignty and its good relationship with the U.S. She also stated that Canada has already imposed its own tariffs on U.S. goods in response to these threats.