Carhartt WIP launches coffee shop at New York store

Carhartt Work in Progress (WIP) will open its first coffee concept in the U.S. at the Nordstrom Men’s Store in New York City. This event is set for Tuesday, marking a new venture for the brand known for its streetwear style. The coffee area will be located at 235 West 57th Street, alongside a shop-in-shop for Carhartt WIP. The design was done by Counterfeit Studio London. This location will be open for a period of 12 weeks. Jian DeLeon, Nordstrom’s men’s fashion director, stated that Carhartt WIP connects with various styles and subcultures, making it a great fit for Nordstrom’s customers. He expressed excitement about bringing this new coffee experience to shoppers. At the Nordstrom Ebar, customers can try Carhartt WIP's special cold brew, which includes sweet turmeric and butterscotch cold foam. Carhartt WIP shortbread cookies will also be available. Along with coffee, shoppers can browse Carhartt WIP's spring 2025 collection. This includes graphic T-shirts and a hooded sweatshirt with a special design for Nordstrom, with prices ranging from $58 to $118. This shop will also appear in other Nordstrom stores in cities like Austin, Chicago, Seattle, and Walnut Creek, California, until May 4. Carhartt WIP has been around since 1994 and has over 100 stores worldwide.