CCI raids advertising firms over price collusion allegations

The Competition Commission of India (CCI) has raided the offices of major advertising companies, including GroupM, Dentsu, and the Interpublic Group. These actions are part of an investigation into alleged price collusion among these agencies and broadcasters. The raids took place in Mumbai, New Delhi, and Gurugram, affecting around ten locations. The CCI is looking into claims that these companies fixed advertising rates and discounts. The specific details of the investigation have not been shared publicly, as the CCI typically keeps such information confidential. Spokespersons for the companies involved did not respond to requests for comments. The Indian Broadcasting and Digital Foundation, which represents major broadcasters, also did not comment. This raid follows similar actions by the CCI in December. At that time, the commission investigated major alcohol companies for price collusion with retailers in another region of India. The process of the investigation can take several months, and it often includes officials seizing documents and interviewing company executives.