Cheltenham Festival remains popular despite attendance decline
scmp.com —
The Cheltenham Festival begins on Tuesday, featuring 28 races over four days, culminating in the prestigious Cheltenham Gold Cup. Despite a decline in attendance, the event remains a highlight for trainers and fans alike. The Gold Cup, with a prize fund of £5 million, showcases top English and Irish horses. While attendance has dropped due to rising living costs, Gold Cup day is sold out, highlighting the festival's enduring appeal. Local businesses benefit significantly from the influx of racing fans, with an estimated economic impact of £270 million. Some fans are opting for cheaper alternatives abroad, but many still value the unique atmosphere of the festival.