Cheltenham Festival to see £2.1 million Guinness consumption

During this year's Cheltenham Festival, attendees are expected to drink 270,000 pints of Guinness, costing £2.1 million. This amount could fill three Olympic swimming pools. Ticket prices remain frozen, but the price of Guinness has increased to £7.80 from £7.50. To boost attendance, Cheltenham is implementing new initiatives, including improved transport, better parking, and more areas for spectators to enjoy drinks while watching the races.