Chinese brands lead South Korea's robot vacuum market as Samsung and LG focus on security features

Chinese brands dominate the South Korean robot vacuum market, holding nearly 80% share, with Roborock leading at 46.5%. Samsung and LG have only recently launched competitive all-in-one models, acknowledging their late entry into the market. A recent hacking incident involving Ecovacs vacuums has raised privacy concerns among consumers. Reports of inappropriate behavior from these vacuums may provide an opportunity for Samsung and LG to promote their security features. Samsung's Bespoke AI Steam vacuum received a top security rating, while LG's RoboKing AI All-in-One includes enhanced data protection measures. Both companies aim to reassure consumers about the safety of their products amid growing concerns over Chinese-made devices.