Church's Texas Chicken plans for $2 billion sales growth

Church's Texas Chicken has announced a two-step plan to boost sales and expand its presence. The fast-food chain, often compared to Popeye's, aims for $2 billion in total sales. CEO Roland Gonzalez shared his vision for the future, which includes focusing on value and quality. Recently, Church's launched a loyalty program called Real Rewards. Customers can earn points with every dollar spent. They can redeem points for free menu items. Customers who sign up can get a free chicken reward as well. The new program is part of a strategy to enhance the chain's digital services. Church's Texas Chicken operates over 1,500 locations across 23 countries. In the past two years, the chain has added many new franchisees. Gonzalez says the company is planning to enter new markets, including international locations. The loyalty program also has additional benefits, such as a free dessert or drink on customers’ birthdays. Members will receive surprise rewards and exclusive access to new menu items. Points earned will last for nine months before they expire.