Cinemas adopt creative strategies to attract audiences

Cinemas are struggling to recover from the impact of the pandemic. In 2024, global box office revenues dropped by about 3% compared to 2023. This decline marks the first year of falling revenues since the pandemic began. Last year's earnings were about 24% lower than in 2019, which was a record year for films. One reason for this struggle is the Hollywood writers' strike in 2023. This strike delayed many productions and led to fewer new movie releases in early 2024. Although some hits began to emerge, like "Inside Out 2" and "Deadpool & Wolverine," the overall box office remained low. The industry hopes for a stronger recovery in 2025. Changes in viewer habits also play a role. Many people prefer watching movies at home, where they can enjoy comfort and convenience. With larger TVs and affordable streaming services, audiences find it easier and cheaper to watch films from their living rooms. This shift in preference has made it more challenging for cinemas to attract viewers. To bring people back, cinemas are changing their strategies. They are focusing on family-friendly films, event movies, and cult classics to create a memorable experience. Some cinemas host special events, like sing-alongs or themed screenings, which encourage audiences to engage more deeply with the films. Cinemas are also investing in better experiences. Major chains in the U.S., like AMC Theatres, have committed to spending billions on improving technology and comfort. This includes better seating and sound systems. Some cinemas are even branching out with boutique options that offer dining experiences alongside films. In summary, while cinemas face significant challenges in the post-pandemic landscape, they are creatively adapting to attract audiences back, focusing on unique experiences and improved offerings.