CJ ENM expands globally through diverse premium content

CJ ENM, the studio behind the Oscar-winning film "Parasite," is focused on expanding its global presence. The company aims to adapt to the challenges of rising production costs and the decline of traditional linear TV. Their executive VP, Jangho Seo, stated that CJ ENM has strong creators who can help produce quality content for both local and international audiences. Korean entertainment is gaining popularity worldwide, and CJ ENM plans to diversify its offerings beyond drama series. They are looking to create content suitable for entertainment shows, music, and movies. The company is partnering with global platforms like Netflix while enhancing its own streaming service, Tving, which is close to competing with Netflix in Korea. Despite the struggles faced in the industry, CJ ENM continues to produce high-quality content. They are investing in original projects for various platforms, including linear TV and Tving. The integration of Fifth Season, a premium content provider in the U.S., will offer new opportunities for collaboration and global reach. Seo highlighted the need for creativity that appeals to both Korean and international audiences. He noted that tastes can differ, with international viewers favoring romantic comedies, while in Korea, these genres may not perform as well. Successful examples, like the action-oriented series "Study Group," show that it's possible to create content that resonates on both fronts. CJ ENM also seeks to improve international co-productions. While past efforts faced challenges, Seo believes that audience preferences are becoming more global, opening new doors for collaborations. They are exploring diverse genres, including action thrillers and horror, to broaden their content portfolio. As the company looks to the future, it recognizes the importance of using technology, including AI, to tackle rising production costs. Seo emphasizes their commitment to maintaining quality while expanding into various genres to achieve global success. They've already made strides beyond Asia, with shows airing in countries like Mexico, and they wish to replicate this successful outreach in other regions.