CNN faces financial challenges as analysts consider potential sale options

CNN is facing financial challenges, with projected earnings of $750 million this year, down from over $1 billion in 2020. The decline is attributed to cord-cutting and reduced advertising revenue, which fell to $1.5 billion in the third quarter. Private equity firms are considering a potential acquisition of CNN, but no bids have been made yet. Analysts are uncertain about the network's value due to its struggling business model and perceived political bias. Warner Bros Discovery, CNN's parent company, is not actively seeking buyers. Executives believe that with the right strategy, CNN can still attract viewers and generate profits in the evolving digital landscape.