Coachtopia launches sustainable pop-up at Bloomingdale's

news.yahoo.com

Coachtopia, a subbrand of Coach focused on sustainability, has opened a pop-up shop at Bloomingdale’s flagship on 59th Street. The launch includes an interactive experience showcasing their commitment to circular fashion. The pop-up features unique bags and accessories, including the Alter/Ego collection. These items are made from leather scraps leftover from Coach's production, reducing their carbon footprint significantly. Another collection, the Coachtopia Loop, uses recycled plastic and is designed for multiple recycling cycles. The shop is open until April 30 and includes various activities over four weekends. Events feature food, music, and special gifts for customers, like a limited-edition dustbag made from recycled materials. Coachtopia aims to engage younger consumers with its sustainable focus and accessible fashion. This event marks Coachtopia's first wholesale experience in North America, expanding after selling in Europe. The pop-up blends educational elements highlighting sustainable practices with a vibrant shopping atmosphere. Coachtopia hopes to reach a broader audience and make circular fashion more accessible to everyone.


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