Coca-Cola and Pepsi launch new summer advertising campaigns

Coca-Cola and Pepsi have launched new summer campaigns as part of their ongoing competition. Coca-Cola's "Halftime" campaign encourages moments of pause, while Pepsi's "Anytime is Pepsi time" promotes spontaneity. Both campaigns aim to attract consumers during the hot season. Experts note that the cola wars have lost their impact compared to the 1990s, as competition from other sectors has increased. New brands, like Reliance-backed Campa, are also entering the market, prompting Pepsi to respond with its latest campaign. While the cola wars still generate interest, some believe they lack the excitement of past campaigns. Marketers suggest that sustained and clever advertising could revive consumer engagement in the cola category.