Coca-Cola faces backlash over AI-generated Christmas ad

Coca-Cola is facing criticism for a new AI-generated Christmas ad, which many users describe as "soulless" and lacking creativity. The video features familiar holiday imagery but replaces human actors with AI-generated scenes. The ad was created by three AI studios and is intended to reference a classic 1995 commercial. Critics, including artists, argue that using AI undermines human creativity and may threaten jobs in the creative sector. This backlash differs from previous AI campaigns by Coca-Cola, such as the 2023 "Masterpiece" ad, which did not provoke similar reactions. Experts suggest that the holiday theme makes the use of AI feel more disruptive to consumers.