Coca-Cola faces backlash over AI-generated Christmas ad

nbcnews.com

Coca-Cola is facing criticism for a new AI-generated Christmas ad, which many users describe as "soulless" and lacking creativity. The video features familiar holiday imagery but replaces human actors with AI-generated scenes. The ad was created by three AI studios and is intended to reference a classic 1995 commercial. Critics, including artists, argue that using AI undermines human creativity and may threaten jobs in the creative sector. This backlash differs from previous AI campaigns by Coca-Cola, such as the 2023 "Masterpiece" ad, which did not provoke similar reactions. Experts suggest that the holiday theme makes the use of AI feel more disruptive to consumers.


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    [3.6]
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    [3.6]
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    [2.4]
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    120d 10h
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    [3.5]
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    [3.3]
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    [3.4]
    Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (in.ign.com)
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    [2.6]
    Coca-Cola's new Christmas advert sparks backlash over AI characters replacing Santa (thesun.co.uk)
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    [3.3]
    Coca-Cola's new AI-generated holiday ads spark mixed reactions online (gizmodo.com)
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    [2.6]
    Coca-Cola faces backlash over AI-generated Christmas ad criticized as creepy and lacking warmth (nypost.com)
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    [3.7]
    Coca-Cola's 2024 Christmas advert faces backlash over AI use and absence of Santa (independent.co.uk)
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