Coca-Cola faces backlash over AI-generated holiday ad criticized as soulless
Coca-Cola's new holiday ad, fully generated by artificial intelligence, has received significant backlash from fans. The 16-second spot attempts to modernize the iconic 1995 "Holidays Are Coming" commercial but has been criticized as "soulless" and "embarrassing." Many viewers expressed disappointment online, calling the ad "slop" and "creepy." Critics argue that Coca-Cola, a major brand, should have used real artists and actors instead of AI for the holiday promotion. Coca-Cola's European CMO stated that the decision to use AI was to bring the ad into "today's times." The company has not yet responded to the negative feedback.