Coca-Cola faces backlash over AI-generated holiday ad reboot
wcpo.com —
Coca-Cola's new holiday ad, a reboot of its 1995 classic, has sparked outrage due to its use of artificial intelligence. The ad features AI-generated characters and scenes, including animated polar bears and Coca-Cola trucks. Critics on social media have described the ad as "soulless" and "scary," expressing disappointment over the departure from traditional content. Many feel it is inappropriate for Coca-Cola to use AI instead of human artists. Some supporters argue that AI technology allows for a more efficient production process. However, the backlash highlights a divide in opinions on the use of AI in advertising.