Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit
Coca-Cola's new holiday ad, fully generated by artificial intelligence, has received significant backlash from fans. The 16-second spot attempts to modernize the iconic 1995 "Holidays Are Coming" commercial but has been criticized as "soulless" and "embarrassing." The company's European CMO stated that the goal was to bring the classic ad into the present, exploring AI as a solution. However, many viewers expressed disappointment, preferring traditional methods involving real artists and actors. Despite the negative reception, an AI studio founder highlighted the speed and efficiency of using AI for production. Coca-Cola has not yet responded to the criticism surrounding the ad.