Coca-Cola launches AI-generated holiday ads, sparking debate over authenticity
Coca-Cola has launched its largest AI-generated holiday ad campaign, using artificial intelligence to create new versions of its classic 1995 ad. The ads feature familiar holiday imagery, produced in just two months by a team of 40 people. The campaign has sparked controversy, with critics arguing it lacks authenticity and creativity. Some view it as an innovative approach to advertising, highlighting the ongoing debate about AI's role in marketing. Coca-Cola has previously experimented with AI, including tools for generating artwork and holiday cards. While many advertisers embrace AI, consumer acceptance remains lower, raising questions about the balance between technology and emotional connection in branding.