Coca-Cola uses AI to create Christmas ad for 2024, reactions vary

Coca-Cola has used artificial intelligence to create its Christmas commercial for 2024, reviving the iconic "Holidays Are Coming" theme. This marks a shift from previous years, where the ad featured different concepts, including a "needing more Santas" campaign in 2020. The new ads were produced in collaboration with three AI studios and feature distinct versions of the commercial. While some viewers expressed concerns about AI replacing filmmakers, a survey indicated that 83% of respondents felt neutral about the use of AI in the ads. The production process took two months, significantly faster than traditional methods. The use of AI allows for quick customization for different regions, showcasing the potential of combining AI technology with human creativity in advertising.