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Coca-Cola's 2024 Christmas advert faces backlash over AI use and absence of Santa

independent.co.uk — November 15, 2024 at 10:01 AM UTC

Coca-Cola's 2024 Christmas advert has sparked controversy as it was created using artificial intelligence, marking the company's first use of AI in a holiday campaign. Notably, Santa Claus is absent from the ad, which has upset many fans. The new 15-second ad features Coca-Cola trucks in a snowy village, but only hints at Santa with a glimpse of his sleeve. Viewers have expressed their discontent online, criticizing the lack of Santa and the use of AI in the production. Coca-Cola's EU marketing chief stated that the company aimed to modernize the classic "Holidays Are Coming" theme. He described AI as an efficient way to create the advert while maintaining the brand's commitment to innovation and happiness.

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Timeline:

[3.6]

Coca-Cola's AI-generated holiday ad faces backlash for lack of authenticity (tmj4.com)

116d 7h

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[3.6]

Coca-Cola faces backlash over AI-generated holiday ad reboot (wcpo.com)

116d 7h

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[3.6]

Coca-Cola faces backlash over AI-generated Christmas ad (nbcnews.com)

117d 7h

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[2.4]

Coca-Cola's 2024 Christmas advert disappoints fans with AI content and missing Santa (dailystar.co.uk)

119d 13h

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[3.5]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (me.ign.com)

120d 0h

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[3.3]

Coca-Cola faces backlash over AI-generated holiday ad as fans call it soulless (ign.com)

120d 3h

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[3.2]

Coca-Cola faces backlash over AI-generated holiday ad criticized as soulless (pk.ign.com)

120d 5h

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[3.4]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (in.ign.com)

120d 5h

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[3.3]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (sea.ign.com)

120d 5h

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[2.6]

Coca-Cola's new Christmas advert sparks backlash over AI characters replacing Santa (thesun.co.uk)

120d 7h

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[3.3]

Coca-Cola's new AI-generated holiday ads spark mixed reactions online (gizmodo.com)

120d 11h

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[2.6]

Coca-Cola faces backlash over AI-generated Christmas ad criticized as creepy and lacking warmth (nypost.com)

120d 15h

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[3.7]

Coca-Cola's 2024 Christmas advert faces backlash over AI use and absence of Santa (independent.co.uk)

120d 21h

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