Coca-Cola's AI-generated holiday ad faces backlash for lack of authenticity
tmj4.com —
Coca-Cola's new holiday ad, a reboot of its 1995 classic, has sparked outrage due to its use of artificial intelligence. The ad features AI-generated characters and scenes, including animated polar bears and Coca-Cola trucks. Critics on social media have labeled the ad as "soulless" and "scary," expressing disappointment over the departure from traditional content. Many feel it is inappropriate for Coca-Cola to rely on AI instead of human artists. Some supporters argue that using AI streamlines production and reduces costs. However, the backlash highlights a divide in opinions about the role of technology in creative advertising.