Coca-Cola's new AI-generated holiday ads spark mixed reactions online

gizmodo.com

Coca-Cola has launched three new holiday ads created using generative AI, sparking intense debate online. The ads, including one for Coke Zero, have received mixed reactions, with many viewers expressing disappointment over the AI-generated content. The new ad is a modern take on a classic 1995 commercial featuring illuminated Coke trucks. Critics have described it as "soulless" and "creepy," while some viewers still associate it with holiday nostalgia. Despite the backlash, a recent study suggests that viewers enjoy the ad more when they are unaware it was created by AI. Coca-Cola's shift to AI for ad production reflects a trend towards cheaper and faster marketing solutions.


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Timeline:

    [3.6]
    Coca-Cola's AI-generated holiday ad faces backlash for lack of authenticity (tmj4.com)
    116d 7h
    [3.6]
    Coca-Cola faces backlash over AI-generated holiday ad reboot (wcpo.com)
    116d 7h
    [3.6]
    Coca-Cola faces backlash over AI-generated Christmas ad (nbcnews.com)
    117d 7h
    [2.4]
    Coca-Cola's 2024 Christmas advert disappoints fans with AI content and missing Santa (dailystar.co.uk)
    119d 13h
    [3.5]
    Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (me.ign.com)
    120d 0h
    [3.3]
    Coca-Cola faces backlash over AI-generated holiday ad as fans call it soulless (ign.com)
    120d 3h
    [3.2]
    Coca-Cola faces backlash over AI-generated holiday ad criticized as soulless (pk.ign.com)
    120d 5h
    [3.4]
    Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (in.ign.com)
    120d 5h
    [3.3]
    Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (sea.ign.com)
    120d 5h
    [2.6]
    Coca-Cola's new Christmas advert sparks backlash over AI characters replacing Santa (thesun.co.uk)
    120d 7h
    [3.3]
    Coca-Cola's new AI-generated holiday ads spark mixed reactions online (gizmodo.com)
    120d 11h
    [2.6]
    Coca-Cola faces backlash over AI-generated Christmas ad criticized as creepy and lacking warmth (nypost.com)
    120d 15h
    [3.7]
    Coca-Cola's 2024 Christmas advert faces backlash over AI use and absence of Santa (independent.co.uk)
    120d 21h