Coca-Cola's new AI-generated holiday ads spark mixed reactions online

gizmodo.com — November 15, 2024 at 08:01 PM UTC

Coca-Cola has launched three new holiday ads created using generative AI, sparking intense debate online. The ads, including one for Coke Zero, have received mixed reactions, with many viewers expressing disappointment over the AI-generated content. The new ad is a modern take on a classic 1995 commercial featuring illuminated Coke trucks. Critics have described it as "soulless" and "creepy," while some viewers still associate it with holiday nostalgia. Despite the backlash, a recent study suggests that viewers enjoy the ad more when they are unaware it was created by AI. Coca-Cola's shift to AI for ad production reflects a trend towards cheaper and faster marketing solutions.

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[3.6]

Coca-Cola's AI-generated holiday ad faces backlash for lack of authenticity (tmj4.com)

117d 4h

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[3.6]

Coca-Cola faces backlash over AI-generated holiday ad reboot (wcpo.com)

117d 4h

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[3.6]

Coca-Cola faces backlash over AI-generated Christmas ad (nbcnews.com)

118d 4h

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[2.4]

Coca-Cola's 2024 Christmas advert disappoints fans with AI content and missing Santa (dailystar.co.uk)

120d 10h

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[3.5]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (me.ign.com)

120d 21h

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[3.3]

Coca-Cola faces backlash over AI-generated holiday ad as fans call it soulless (ign.com)

121d 0h

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[3.2]

Coca-Cola faces backlash over AI-generated holiday ad criticized as soulless (pk.ign.com)

121d 2h

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[3.4]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (in.ign.com)

121d 2h

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[3.3]

Coca-Cola faces backlash over AI-generated holiday ad seen as lacking spirit (sea.ign.com)

121d 2h

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[2.6]

Coca-Cola's new Christmas advert sparks backlash over AI characters replacing Santa (thesun.co.uk)

121d 4h

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[3.3]

Coca-Cola's new AI-generated holiday ads spark mixed reactions online (gizmodo.com)

121d 8h

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[2.6]

Coca-Cola faces backlash over AI-generated Christmas ad criticized as creepy and lacking warmth (nypost.com)

121d 12h

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[3.7]

Coca-Cola's 2024 Christmas advert faces backlash over AI use and absence of Santa (independent.co.uk)

121d 18h

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Coca-Cola's new AI-generated holiday ads spark mixed reactions online

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