Coca-Cola's new AI-generated holiday ads spark mixed reactions online

gizmodo.com

Coca-Cola has launched three new holiday ads created using generative AI, sparking intense debate online. The ads, including one for Coke Zero, have received mixed reactions, with many viewers expressing disappointment over the AI-generated content. The new ad is a modern take on a classic 1995 commercial featuring illuminated Coke trucks. Critics have described it as "soulless" and "creepy," while some viewers still associate it with holiday nostalgia. Despite the backlash, a recent study suggests that viewers enjoy the ad more when they are unaware it was created by AI. Coca-Cola's shift to AI for ad production reflects a trend towards cheaper and faster marketing solutions.


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