Cochise releases new album WHY ALWAYS ME? focusing on personal artistry over viral trends

Cochise has released his third studio album, *WHY ALWAYS ME?*, which features 18 tracks and follows his 2023 album, *NO ONE’S NICE TO ME*. He emphasizes a focus on personal artistry over chasing viral success. The album includes singles like “4AM,” “GOOGLE ME,” and “NASTY,” with features from Aminé, Anycia, and Veeze. Cochise aims to connect with his core fan base and honor his Floridian roots through his music. *WHY ALWAYS ME?* draws inspiration from the Candyman horror film series, blending lighthearted themes with darker visuals. Cochise believes in creating projects with a strong theme, showcasing his unique sound and storytelling.