Cochise releases new album WHY ALWAYS ME? focusing on personal style over viral success

Cochise has released his third studio album, *WHY ALWAYS ME?*, which he describes as a follow-up to 2023’s *NO ONE’S NICE TO ME*. The album features 18 tracks and reflects his decision to focus on his own style rather than chase viral success. Unlike his previous hits, Cochise emphasizes a more personal approach, stating he is not trying to please anyone outside his close circle. The album includes collaborations with artists like Aminé and Anycia but remains primarily a solo project. *WHY ALWAYS ME?* pays tribute to Cochise's Floridian roots and incorporates themes from the *Candyman* horror film series. The album maintains a lighthearted tone while showcasing his unique sound and storytelling style.