Colleen Hoover worries merchandise sales could leave her broke

Colleen Hoover, the author of "It Ends With Us," recently shared a humorous video on social media about her love for Diet Pepsi and her current financial situation. In the video posted on March 18, she joked about pouring Diet Pepsi into ice cubes to improve her drink. She asked her followers if they do similar things with their beverages. Hoover has 1.9 million followers on Instagram. She started the video feeling positive but soon revealed that her merchandise was marked down to $10 per item. This price change means she could end the day with financial losses. She joked that her "boss" changed the prices and worried about her financial future. In her light-hearted manner, she encouraged her followers to buy the discounted merchandise. Hoover mentioned that she cannot retire now because of the situation. She also referred to recent rumors about her business decisions and her potential retirement. This update comes after a brief hiatus from Instagram, which Hoover took amid legal drama involving the film adaptation of her book. Actress Blake Lively filed a lawsuit against director Justin Baldoni, leading to a complicated situation. Hoover has remained mostly silent about the legal conflicts since returning to social media.