Columbia hotel occupancy surged nearly 13 percent

Hurricane Helene caused significant damage in South Carolina but also led to a rise in hotel bookings in Columbia. Hotel occupancy rates jumped by 13 percent in the fourth quarter of 2024, reaching 71.2 percent compared to 58.3 percent in the same period the previous year. This increase is attributed to the aftermath of the hurricane and growing manufacturing projects in the region. The average daily rate for hotel rooms in Columbia also rose, going from $108.15 to $119.26. Colliers South Carolina noted that this increase could be described as a “Helene-driven spike.” The area's economy is benefiting from projects like the new Scout Motors plant in Blythewood, which has increased the need for midscale and economy hotels. In terms of hotel sales, two notable properties were sold in late 2024: a 62-room Super 8 in West Columbia for $1.2 million and a 124-room Quality Inn in Sumter for $3.1 million. The total number of hotel rooms in Columbia increased by 128, bringing the total inventory to 13,120. Meanwhile, a luxury estate near Gilbert has been sold for $1.5 million. The property includes a spacious four-bedroom home, a saltwater pool with unique features, and an in-law suite. In local business news, Trinity Partners promoted Braden Shockley and Jake Nidiffer to director positions. Both have been with the firm since its beginning in 2018 and have contributed significantly to its growth. Lastly, South Carolina's population grew by 1.7 percent in 2024, making it one of the states with the highest growth rates in the country. This increase translates to about 91,000 new residents moving to the state, ranking South Carolina among the top states for domestic migration.