Companies maintain sustainability goals despite policy rollbacks

Corporate sustainability goals are still strong despite recent negative headlines about environmental policies from the Trump Administration. Many companies are committed to improving sustainability and reducing carbon emissions. According to PwC's State of Decarbonization report, over 4,000 companies are now sharing their sustainability plans, a significant rise over the past five years. More than a third of corporate respondents in the report plan to set even higher sustainability targets. Only 16% are considering less aggressive goals. Additionally, 83% of companies are investing in research and development for low-carbon products, partly because sustainable products can increase revenue by up to 25%. In another development, Elon Musk's company, xAI, used mobile natural gas turbines to power its new data center in Memphis. This solution is typically for emergencies, not long-term use. Environmental activists raised concerns after discovering that xAI did not have proper permits for these turbines. On the hydrogen front, the U.S. has potential for both blue and green hydrogen. However, uncertainty over future federal subsidies could affect market growth. Experts suggest that while the U.S. has significant capabilities, it may not meet ambitious clean hydrogen production targets by 2030. Overall, investment in the hydrogen sector is growing. Public support and private investments could lead to significant market developments, especially in Europe and Japan, though achieving targets will require more clarity and commitment.