Cooper Flagg signs historic NIL deal with Gatorade as Duke basketball season approaches

sportingnews.com

Cooper Flagg, a freshman basketball player at Duke, has signed a historic NIL deal with Gatorade, becoming the brand's first college men's basketball representative. This partnership comes just before the start of the 2024-25 NCAA season. Flagg, who recently impressed in an exhibition game, has a $2.6 million NIL valuation, the highest in college basketball. He joins other prominent athletes like Caitlin Clark and Shadeur Sanders in Gatorade's roster. The details of Flagg's contract are not disclosed, but he is expected to have significant opportunities due to his talent and social media presence. He is projected to be a top pick in the 2025 NBA Draft.


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