Cooper Flagg signs major NIL deals at Duke as NBA prospects rise
Cooper Flagg, a 6-foot-9 basketball player at Duke, has signed a partnership with Gatorade, becoming the first men's basketball player to do so. He joins other top athletes in this deal, enhancing his profile as a projected No. 1 pick in the 2025 NBA Draft. In addition to Gatorade, Flagg has partnered with Cort Furniture, which furnished his apartment at Duke. He also signed a significant shoe deal with New Balance, despite Duke's affiliation with Nike. His NIL valuation is currently $2.6 million, the highest in college basketball. Flagg is focused on enjoying his time at Duke, where he is bonding with teammates and participating in activities like golf. He is expected to remain at Duke for about nine months before entering the NBA Draft.