Coty challenges beauty standards at New York panel

financialpost.com

Coty, a leading beauty company, recently held a panel in New York to discuss outdated beauty standards. This event is part of their ongoing #UndefineBeauty campaign, which aims to challenge traditional ideas of beauty. The panel featured experts from various fields, including neuroscience, art, and mental health. John-Dylan Haynes, a brain scientist, emphasized that beauty is not a single standard but a learned perception. Coty’s CEO, Sue Nabi, reiterated the company's commitment to showcasing diverse definitions of beauty and helping everyone feel beautiful. Since launching the #UndefineBeauty campaign in 2023, Coty has reached over 350 million people worldwide. They have called on major English dictionary publishers to update their definitions of beauty, which they claim are exclusive and outdated. For example, the phrase “she was considered a great beauty in her youth” is often cited, but Coty believes it excludes many others. The campaign has attracted significant support, including from celebrities like Priyanka Chopra-Jonas and Billy Porter, and has gathered thousands of signatures on its online petition. Coty is inviting the public to join their movement and sign the petition to drive real change in how beauty is defined.


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