Cowboy-core travel trend rises among American travelers
The cowboy trend is becoming popular in travel, with many people seeking experiences that highlight the Wild West. This year, travelers are swapping their beach sandals for cowboy boots as they explore ranches, rodeos, and other cowboy-themed destinations across the United States. Recent surveys show that 44% of American travelers are interested in the "Cowboy Core" trend. This interest is higher among younger travelers aged 18 to 24, with 63% expressing enthusiasm. Searches for horse riding experiences have also surged, indicating a growing demand for adventures that reconnect travelers with nature. In Montana, visitors can enjoy a night out in a horse-drawn sleigh followed by a cowboy dinner in a rustic log cabin. This unique dining experience includes traditional cowboy food and live music. Guests can stay at Lone Mountain Ranch, which offers cozy accommodations and a rustic atmosphere. In Colorado, travelers can customize their own cowboy hats in Telluride. At Crossbow Leather and Hats, visitors can choose from various styles and designs. The nearby Dunton Townhouse provides comfortable accommodations inspired by the area’s mining history. Travelers to Wyoming can enjoy a fun night at the Million Dollar Cowboy Bar in Jackson Hole. Known for its unique saddle seats and lively country music, this bar has been a favorite since 1937. The Rusty Parrot Lodge & Spa nearby offers a Western-themed stay with modern amenities. In Texas, the Fort Worth Stockyards are considered the birthplace of Cowboy Core. This historic area hosts the world’s only year-round rodeo and features unique dining and shopping experiences. The Hotel Drover offers stylish accommodations in the heart of this cowboy culture. For stargazing enthusiasts, Utah provides stunning locations for sleeping under the stars. Guests at Camp Sarika can enjoy luxurious glamping with spectacular views and astronomy tours led by experts. Hawaii also has a unique cowboy culture known as Paniolo, which combines Western traditions with local heritage. Visitors can experience ranching through horseback riding and rodeos, like the annual Makawao Rodeo. Kona Village Resort hosts Paniolo Nights to celebrate this rich culture. Montana's Paws Up ranch offers an annual "Cowgirl University" where guests can learn ranch skills and horse handling. This luxurious experience includes gourmet meals and comfortable accommodations. Finally, the Cheyenne Frontier Days in Wyoming is a major event for cowboy enthusiasts. Known as "The Daddy of ’Em All," this multi-day rodeo features exciting competitions and entertainment. Little America Cheyenne provides visitors with comfortable lodging during their stay.