Crans-Montana revives with new year-round attractions

Crans-Montana, a ski resort in Switzerland, is experiencing a revival amid challenges of climate change and tourism shifts. The resort combines beautiful Alps views with a welcoming atmosphere, making it popular among British travelers for over a century. The local community is adapting to attract year-round visitors. There's a significant investment of about £26.6 million aimed at improving ski lifts and diversifying activities, such as walking trails, ice hockey, and cultural events. This effort is seen as vital, especially with rising temperatures affecting snow conditions across Europe. Crans-Montana has a rich history, starting as a health retreat in 1893. It is known for its excellent dining options and a strong après-ski culture. However, the area faces competition from lower-altitude resorts, which are struggling to maintain operations due to climate issues. Recently, the resort was acquired by Vail Resorts, raising hopes for improvements in infrastructure and visitor services. Local experts believe these changes are crucial for sustainability and customer satisfaction in a changing climate. Despite the challenges, Crans-Montana continues to charm visitors with its blend of skiing, relaxation, and natural beauty. It's a place where tourists can enjoy both adventure and tranquility, reflecting a spirit of resilience and innovation in the face of environmental changes.