Cricket included in Olympics to boost interest in India

Cricket will be included in the Olympics, according to Aditya Aditya from the International Olympic Committee. He believes this will increase interest in other sports, especially among India's large population. Aditya also discussed how artificial intelligence can enhance the fan experience. AI could personalize content, allowing fans to hear commentary from their favorite personalities. He emphasized the importance of storytelling about athletes well before the Olympics. This approach aims to connect audiences with athletes and create excitement around their journeys.