Dakota Don's Waffle Mix thrives in North Dakota market

Don Miller and Deb Glennen have spent four years creating a unique waffle mix in their home kitchen. Their product, Dakota Don's Artisan Waffle Mix, has gained popularity at local events and has a strong group of loyal fans. Miller emphasizes that waffles are more than just food; they’re a way to celebrate. The waffle mix uses flour from the North Dakota Mill and Elevator. After production in Minnesota, it is shipped back to North Dakota for sale. Initial distribution began at Home of Economy stores in the state. With help from a Fargo-based company, Dakota Don's waffles are now available in 45 locations throughout North Dakota, as well as some stores in South Dakota and Minnesota. Miller noted the challenges of securing space in grocery stores but was thrilled when a distributor showed interest after tasting the waffles. They also supply restaurants, including a Waffle House in Sioux Falls. As their business grows, the couple plans to offer a gluten-free version of their mix. They have found a quality gluten-free flour from a nearby supplier and a co-packer in New York. Miller has a long history of making waffles for gatherings and events. He has kept detailed records of his recipes to ensure success. Both Miller and Glennen are passionate about their product. They aim to make delicious waffles with simple, clean ingredients, and they support community programs with a portion of their profits. Glennen believes that the key to their business is the great taste of their waffles.