David Millar's CHPT3 clothing brand enters liquidation and ceases trading

David Millar's cycling clothing brand, CHPT3, has entered liquidation and ceased trading immediately. The company announced it will work with Wilson Field Limited to manage the process and contact creditors. CHPT3, launched in 2015 after Millar's retirement from professional cycling, recently introduced a new product, the Transit shoe. The liquidation follows a trend of financial struggles in the cycling apparel industry. Other brands, like Rapha and Endura, have also reported significant losses this year. In contrast, Wiggle's administrators noted a £10 million profit during its administration before being acquired by Frasers Group.