Delhi entrepreneur's whiskey pitch shocks Shark Tank investors

A Delhi entrepreneur recently appeared on Shark Tank India to pitch his liquor brand, Woodsmen Himalayan Whiskey. He was seeking Rs 1.5 crore for a 0.5% stake, which surprised the investors due to his company's high valuation of Rs 300 crore. Aman Gupta jokingly asked the entrepreneur if he was "drunk on his own whiskey" after hearing this valuation. The founder confidently presented impressive financials, claiming his brand had generated Rs 125 crore in revenue within three years and was aiming for Rs 80 crore this year. However, he later revealed that Woodsmen Himalayan Whiskey only accounted for 10% of sales, with the majority coming from a cheaper variant. Investor Vineeta Singh questioned the product’s market potential, while Kunal Bahl praised the entrepreneur but preferred to invest in earlier-stage companies. He found the pitch compelling but held back since the entrepreneur's main goal was brand exposure rather than an immediate partnership. Aman Gupta and Azhar Iqubal both expressed concerns about the risks in the liquor industry. Ritesh Agarwal noted he would have invested if the business were in a different sector, emphasizing his lack of experience in the whiskey market. Despite not closing a deal, the entrepreneur succeeded in gaining significant attention for his brand.