Democratic super PAC invests $30 million in Spanish-language ads for Kamala Harris

A Democratic super PAC, Future Forward, has launched a significant Spanish-language ad campaign supporting Vice President Kamala Harris, spending nearly $30 million. This investment is notably larger than Republican efforts, which have ranged from $1 million to $5 million. Future Forward's ads target Latino voters in battleground states like Arizona, Nevada, and North Carolina. The campaign focuses on economic issues rather than immigration, aiming to engage voters who consume Spanish-language media, which is less saturated with political ads. Recent polls indicate that Harris leads Trump among Latino voters, though her support is slightly lower than President Biden's in 2020. A new survey suggests Harris is gaining ground on economic issues, indicating her messaging may resonate with this demographic.