Desi FMCG brands exceed Rs 1,000 crore in sales

Many Indian consumer goods brands are making a big impact in the market. Brands like Reliance's Campa and Independence are expected to reach over Rs 1,000 crore in annual sales soon. Coca-Cola’s Maaza has even surpassed Rs 8,000 crore in sales. A variety of brands from companies like HUL, ITC, and Dabur have also crossed the Rs 1,000 crore mark. This growth shows that consumers are increasingly choosing branded products instead of unbranded options. HUL currently has 19 brands with sales over Rs 1,000 crore, up from 16 last year. ITC also has several products making over Rs 1,000 crore, such as Bingo! snacks and Sunfeast's Dark Fantasy. To reach more consumers, these brands are expanding their distribution networks and adapting their products to local tastes. ITC has been focusing on consumer needs and preferences. For example, they created Yippee! noodles to solve issues faced by Indian mothers. They also offer health-focused variants of their atta brand, Aashirvaad. Coca-Cola benefits from having popular local brands like Maaza and Limca, helping them compete effectively. Reliance’s relaunch of the Campa brand is gaining traction, capturing over 10% of the sparkling beverages market in some regions. Dabur, with four brands exceeding Rs 1,000 crore, is also shifting its focus toward younger consumers. The company aims to refresh its products to attract this demographic. They are investing in new packaging and formats to stay relevant and meet the needs of younger buyers.