Disney to implement AI in films with three guidelines

During Disney's annual shareholder meeting, CEO Bob Iger announced that the company plans to use generative artificial intelligence in its movies and TV shows. He emphasized that this new technology will enhance Disney's creative output while protecting its intellectual property. Iger described AI as a powerful tool that can improve how audiences access and enjoy Disney's content. He acknowledged the benefits of AI for the company's efficiency but also addressed concerns about its impact on creative work. To ensure responsible use of AI, Disney has established three key rules. First, they will protect their intellectual property. Second, they will respect the work of creators. Lastly, they will prioritize the value and experience of their customers. The use of AI in entertainment has sparked debate, especially following the recent writers' and actors' strikes. Iger highlighted that Disney will continue to embrace technology while valuing human creativity. He believes technology can significantly support artists in their work.