Doritos hints at changing iconic chip shape after 70 years
Doritos is considering changing the shape of its iconic triangle chips to a square design. A recent Instagram post hinted at this shift, featuring a prototype square chip and the slogan, "The shape of things to come." The company confirmed it is exploring this new shape but has not provided full details yet. The square chips would measure 65mm on each side, similar in size to the current triangle version. This potential change marks the first major alteration to the chip's shape since its creation in the 1960s. Doritos has previously introduced new flavors and healthier recipes, but the triangle shape has remained a staple.