Duke's Cooper Flagg signs historic endorsement deal with Gatorade
Duke's Cooper Flagg, the top recruit for 2024, has signed a historic endorsement deal with Gatorade. He is the first men's college basketball player to partner with the brand, marking a significant moment in college athletics. Flagg expressed excitement about joining Gatorade, highlighting his long-standing connection to the drink. He was previously named the Gatorade Best Male Player of the Year and looks forward to proving himself on the court. As a high school senior, Flagg was a standout player, averaging 16.5 points and leading his team to a national championship. His new endorsement reflects the growing impact of name, image, and likeness (NIL) deals in college sports.