easypaisa digital bank reports Rs4.7bn pre-tax profit
easypaisa digital bank reported a pre-tax profit of Rs 4.7 billion for 2024, a 3.8 times increase from Rs 1.2 billion in 2023. This growth was supported by a rise in business volume and user engagement. Revenue grew by 50.8% year-on-year to Rs 38.9 billion, driven by increases in both net markup and non-markup income. The user base exceeded 50 million, with over 16.1 million active users monthly. Despite rising operating costs, the bank improved its cost-to-income ratio to 80.91% from 93.10% in 2023. Customer deposits rose by 49.5% to Rs 76.2 billion, and advances increased by 53.5% to Rs 28.5 billion.