EbixCash partners with RCB for IPL 2025 visibility

Eraaya Lifespaces Limited is drawing attention after its subsidiary, EbixCash, announced a partnership with the Royal Challengers Bengaluru (RCB) for the IPL 2025 T20 season. This collaboration aims to enhance brand visibility and customer involvement in the financial services sector. The partnership was officially revealed on March 21, 2025. EbixCash plans to use cricket's popularity to expand its market share in India. As an official partner of RCB, the company will gain significant exposure through stadium branding, digital promotions, and exclusive fan interactions. EbixCash believes that connecting with cricket fans will help increase brand recognition and reinforce its position in the competitive financial solutions market. T C Guruprasad, CEO of EbixCash, expressed excitement about the partnership, stating it aligns with the company's commitment to innovation and customer-focused solutions. This strategic move reflects the potential for financial services to engage with the passionate cricket audience in India. Investors are advised to consult experts before making any investment decisions, as the article represents individual analysts' opinions.