Elon Musk adopts 'Kekius Maximus' persona, sparks debate online
Elon Musk changed his social media handle to "Kekius Maximus" on December 31, 2024, combining a character from the movie Gladiator and an alt-right meme term. He also updated his profile picture to feature Pepe the Frog in Roman attire. The name change caused a surge in the value of a related memecoin, prompting speculation about Musk's intentions. Some observers questioned whether it was a joke, a market move, or a reference to online hate groups. Musk's new persona has drawn attention due to the controversial history of Pepe the Frog and the term "kek." The Southern Poverty Law Center and the Anti-Defamation League have previously linked these to alt-right and white supremacist movements.