Elon Musk jokes about Jaguar's fashion-focused rebranding campaign

Jaguar has launched a new rebranding campaign featuring a bold logo and futuristic visuals, but it has confused fans by not showcasing its cars. The campaign emphasizes style with taglines like “live vivid” and features models in trendy outfits. Elon Musk humorously questioned Jaguar's focus on fashion over vehicles, prompting a playful response from the company inviting him to an event in Miami on December 2. Jaguar aims to transition to an all-electric lineup by 2025. The rebranding has drawn mixed reactions, with some fans expressing disappointment over the lack of emphasis on Jaguar's automotive heritage. Critics on social media have questioned the absence of cars in the campaign, calling it a departure from the brand's engineering roots.