Eminem's publisher sues Detroit dealership for unauthorized use of 'Lose Yourself' in ads
nme.com — February 2, 2025, 01:00 PM UTC
Eminem's music publisher has filed a lawsuit against LaFontaine Ford St. Clair, a Detroit dealership, for using his song "Lose Yourself" in ads without permission. The lawsuit seeks at least $150,000 in damages. The ads, which promoted special edition Detroit Lions F-150 trucks, ran on social media from September to October 2024. The publisher claims the dealership violated its exclusive rights to the song. The lawsuit requests an injunction against the ads and a judgment for damages. The publisher asserts that LaFontaine Ford did not obtain the necessary authorization to use the song.